A comparison site is not a broker, but some are owned by brokers, and some are owned by insurers.
Online comparison sites started off purely comparing price, and have evolved into comparing some elements of the product too. Price is
affected by what product features you compare and what adjustments you make to quotes to get lower prices. Every single one has a
different selection of insurers and brokers, and a different way of comparing policies.
Most comparison sites do not offer a full comparison service on health insurance as they do on car or home insurance, but just send
you for health and similar products to specialist intermediaries, other comparison sites, or to a select few insurers and intermediaries. Some do not send you to anywhere, just collect your details and pass them to an intermediary who will cold call you.
Very few comparison sites on health and related subjects, offer a true comparison service in-house.
This is why we allow few comparison sites here.
